SEO, or Search Engine Optimization process, can help your website rank highly in search engine results. Unfortunately, it’s not a single process that can cause continuous improvement in rankings. If your company or business was created with seo marketing in mind, you may see an increase in your rankings – initially. Without an ongoing search engine optimization plan and a strategy for responding to market changes, you won’t be able to maintain those initial high rankings. If you want your business to be able to survive in the seas of online marketing, you need to have consistent and regularly maintained search engine marketing. Here’s why:
Competitors Perform Continuous SEO Too
Keeping in mind that your competitors are also doing continuous SEO. Many websites vie for placement within the first few pages of a search engine query. More importantly, it’s highly likely that at least a dozen companies in the regional market are targeting the same visitors and promoting their respective services in that same geographic location.
In the age of digital marketing and promotion, it’s wise to assume that your competitors are using their search engine marketing tools and resources to aid their SEO process and act accordingly.
Search Engines Always Change Algorithms
Search engines like Google and Bing are constantly evolving and improving the way they rank and sort websites in their search results. Given the influx of websites that need to be more competitive with SEO strategies, website owners are constantly looking for a means to find an edge over aggressive websites with similar plans. Whenever these updates hit, they can hit hard and affect your recognized search ranking. Therefore, it is important to have an ongoing search engine marketing campaign that focuses on updating your strategies according to these changes. This way, your websites will be as search-engine-friendly as possible.
SEO Maintains Your Page Rankings
Your website’s ability to rank high in search engine results relies largely on how well you execute your SEO measures. A study that evaluated the search engine optimization efforts of companies that discontinued their search engine marketing campaigns found that page rankings dropped by about 30% for all of these companies. In contrast, companies that continued their search engine marketing efforts were rewarded with an 18% increase in their high page rankings.
Online Marketplace is Continuously Evolve
The online marketplace is constantly evolving. The list of important words you targeted at launch may have generated great SEO results then, but it may not have the same kind of impact today, assuming online markets change. As a result, SEO must become a constant and ongoing process of research, re-evaluation, and re-optimization, especially as it relates to the critical phrases you target in your campaigns.
This analysis will eventually allow us to know which keywords and phrases are related and which are not. With this information, your staff can re-optimize your website to achieve the desired results.…